Market/Demographic Analysis

  • Javelin Solutions helps identify its client’s demographic parameters for use in the site selection methodology of targeted markets.

  • Javelin Solutions provides information specific to the retail market of the selected city including vacancy rates, rental rates, absorption rates, and new construction.

  • Javelin Solutions provides locational analysis of identified competitors per market.

  • Javelin Solutions determines optimal target areas within the selected city based on demographic parameters.

        There is only one right way to franchise your concept, and that's through planned and controlled growth. You have to select markets from the get-go that strategically make sense. What we're talking about is market planning: determining which markets are your primary targets, which are your secondary or tertiary targets, and which aren't targets at all.

- Franchising for Dummies